以獨特滋味醞化品牌創意走出烏魚子的多元丰采

每到冬天,溫暖洋流總為台灣帶來黃澄澄的烏金,這款源於大海的美味,隨著台灣魚產技術的精進,成為令人難忘的豐美滋味。透過采盟推廣台灣產業的力度,海烏實業將台灣風味的烏魚子,完美地於國門傳遞,為味蕾綴上最誠心的寶島精神。

海烏實業為全台第一間專作烏魚子的品牌,60多年來,家族從水產、魚貨批發至今日的烏魚,累積了數十年的功力;來到第三代的李榮哲,跳脫了傳統僅是捕撈銷售的生產模式,轉向以創意模式經營,將烏魚子「百搭」的滋味分享給大眾;像是數量稀少且重達335克的超大烏魚子及一口享用的便利包,就翻轉了本來烏魚子傳統既有的形式,以更豐富的口感驚艷市場。其實李榮哲也透露,雖然烏魚子用簡單炙燒就很好吃,但他自己更喜歡將其配起司粉一起,製造一種「中西合拍」的鮮美滋味。


投入創意提升品牌價值
李榮哲喜歡從生活需求為產品尋求新出路,讓消費者有更多品味烏魚子的方式,尤其對「品質」更是異常堅持。過去日曬和板壓技術是掌握烏魚子風味的重要關鍵,但他卻一改傳統製成,耗資添購業界唯一可以脫去多餘油脂的機器,讓烏魚子經過室內低溫乾燥後,必須再通過兩道殺菌工法製作;如此務求食安衛生的嚴格控管,不僅將鹽分降低,也大幅保留烏魚子原有的營養因子。另外,與采盟的合作,更是開啟烏金國際的美好滋味;除了象徵烏魚子走出台灣的明快之路,也使消費者多了份甘潤鹹香的「烏金」伴手禮。如此帶出味蕾上的食趣,不僅是海烏選擇采盟通路的契機,也再次呼應采盟作為國門大使誠懇推廣的心力。

Every winter, the warm current always brings a glistening yellow Karasumi to Taiwan. This delicacy originates from the sea. With the advanced fish production technology, it has become an unforgettable and sensual taste for everyone. Through the efforts of the Tasameng Duty Free Shop to promote Taiwanʼs industries, Karasumi delivers the Taiwanese flavor perfectly to the country gate and brings the most sincere spirit of the island for your taste buds.
Cornucopia is the first professional brand of Karasumi in Taiwan. Over the past 60 years, the family has accumulated decades of skills from fish and seafood wholesale to todayʼs Karasumi. Li Rongzhe, coming from the third generation, is taking away from the family’s traditional production method of fishing, turning to a creative mode of operation, and ultimately sharing the “wild” fish taste with everyone, such as the scarce amount of 335g big Karasumi and the handy convenience package. It flipped the existing form of traditional Karasumi and amazed the market with a richer taste. In fact, Li Rongzhe also revealed that although the Karasumi is very delicious even from a simple scorching, he still prefers to mix it with cheese to create a delicious taste of a Chinese and western dish.
Put in Creativity to Enhance the Brand Value
From the necessities of life, Li Rongzhe likes to take a new approach to product development, giving consumers numerous ways to enjoy Karasumi. In particular, "quality" is what they insist on. In the past, solarization and board pressure technology was an important key to grasp the flavor of the Karasumi, but he has altered the tradition. He has purchased the only machine in the industry that can remove excess oil, so that after Karasumi passes through low temperature indoor drying, they must undergo two sterilization methods. In order to ensure the strict regulations of food and health, he not only reduced the amount of salt, he also substantially retained the original nutritional factor of the Karasumi. Cooperation with the Tasameng Duty Free Shop, it is to open the international taste of Karasumi. In addition to bringing out the rich and colorful taste of the Karasumi, it also provides consumers more options of gifts: the sweet salty "black gold". Bringing out the delight of taste buds, not only is the opportunity for Karasumi to choose Tasameng as the sales channel, but also echoed the resolution that Tasameng as airport ambassador who sincerely promotes the spirit.


  (評論前請先登入)
TOP